What is a pbn? A Private Blog Network (PBN) is a group of websites all owned by the same person or organisation. It is a very controversial strategy and if used incorrectly can cause serious damage to your search engine rankings.
What is PBN SEO?
The main purpose of a PBN is to artificially increase the rank of your website by generating links from other websites. When a site links to another, it gives Google a “vote of confidence” and helps it understand how trustworthy and relevant that site is.
However, Google takes a very dim view of PBNs and has a variety of warnings for them. Some red flags to look out for include a huge number of different sites that all link to each other and that are not related in any way.
In the context of SEO, PBNs are often seen as a black-hat link scheme that violates Google’s Webmaster Guidelines. Using PBNs is a risky, unethical, and costly SEO tactic that doesn’t have long-term potential for improving your rankings.
The best practice is to use only high-quality, authoritative domains as your primary PBN. These should be purchased from reputable domain registrars and have strong backlink profiles that are not over-optimized for any keywords. You can buy expired domains that are no longer in use, but you should be wary of these because their authority levels are low. They may also be penalized for breaking Google’s guidelines. In addition, they are a time-intensive and inefficient strategy that can be expensive.