Pros and cons of advertising

What are the advantages of advertising?

  • Helps improve your brand’s image for your dental office: For example, if you are running a dental office, you can improve your awareness and brand recognition in your service area by giving good dental ads for your dental office. By effectively advertising your brand you will be able to improve the public image of your brand. Brands that advertise are known better and people will prefer it over a brand that does not advertise.

  • Helps build customer base: Advertisements are one of the best tools to attract new customers. Having an attractive advertisement will make people want to try out your product or service.
  • Reduces customer turnover: One of the major issues companies face is that they might forget your brand and buy products from another brand. Strategically planned advertisements will help keep your customers informed of your latest endeavors and thus reduce turnover.
  • Cost per unit will decrease: As you start scaling up your advertisements you will be able to reach more people at a reduced cost for each head.
  • Helps launch new products: When you launch a new product, it is critical that you back it up with a strong advertisement campaign. Failing to do so might leave your product unrecognized and it might fail.
  • Helps educate customers: Advertisements are the means of informing customers about the various products in the market and to teach them what they should look for in a product.

 

Disadvantages of Advertising

  • Customers might get confused: When many advertisements make similar claims over different products, the customer will get confused on which one to buy. It might even confuse them about whether they need the product or not.
  • It can be used to promote inferior products: An attractive and effective advertising campaign can sell anything in dentistry. When inferior products are extensively advertised, the consumer might start purchasing them instead of quality products.
  • Needs a lot of capital: Advertisement is a very costly business, from designing catchy slogans to buying space for your ads, it all requires a lot of money. This means that only big companies are able to afford them. The high cost-effectively remove small companies from the competition and gives the big companies a complete monopoly over advertising.
  • Increased expenditure: Advertisement costs money, the company will not bear this extra expenditure. The cost of advertisement is carried over to the cost of the product, this increased cost must be borne by the final consumer.
  • Can be misleading: A few companies use misleading advertising strategies to dupe their customers.

 

How can I advertise?

              You could start signing up to dental associations such as ADA. You can personally rent out banners, buy ad spaces, and designs strategies for your product. While this might work if your business is small and doesn’t have much capital, it is not a very effective method. The best way for a big company is to hire an advertising agency. They will be able to analyze your brand, your products, and your customers to design the ideal strategy for you. While this might be more expensive than doing it all yourself, you will be able to reach more people and most importantly the right people. A perfectly placed advertising venture will lead to much bigger sales and better revenue for your company. So the returns for the investment in the advertising agency is pretty good.

 

Conclusion      

Advertising is the key to success in the modern marketplace. Coca-Cola and Amazon won’t be as big as they are if they did not have effectively planned advertising strategy. That said, investing a huge amount of capital in advertising when your company is still small might not be a smart move to make. So think about how much capital you have and how big your potential customer base is before you start investing in an advertisement campaign. You can contact Blaze New Media to give dental Ads.